AI SEARCH VISIBILITY · AEO / GEO
When a buyer asks AI which tool to buy, does your name come up?
More of your buyers now start on ChatGPT, Perplexity, and Gemini than you think. We get bootstrapped and seed-stage SaaS named, cited, and recommended in AI answers — the shortlist that forms before anyone reaches your site.
Run your free AI visibility audit →WE CHECK 20–30 REAL BUYER PROMPTS · FINDINGS IN 2 DAYS
WHAT CHANGED
The shortlist is being built without you in the room.
Buyers used to compare tools by opening ten tabs. Now a lot of them just ask an AI: "best [category] tool for a small team," "[competitor] alternatives," "which [category] software should I try?" The AI answers with a handful of names. If yours isn't one of them, you're not losing the click — you never entered the consideration set. And unlike a Google ranking, you can't see the traffic you didn't get.
AEO / GEO, PLAINLY
Getting cited by AI is a discipline, not a trick.
Answer Engine Optimization (AEO) — also called Generative Engine Optimization (GEO) — is the practice of structuring your content, data, and reputation so AI engines understand your product and cite it as a trusted answer. It's not gaming a model. It's making your product legible and credible to the systems your buyers now ask. The engines each work differently: ChatGPT rewards consensus across trusted third-party sources, Gemini leans on Google-verified content and schema, and Perplexity ranks retrieved documents like comparison guides — so the fix differs by engine, and that's the work.
THE PROGRAM
From invisible to cited — measured, not guessed.
- Baseline audit — we run 20–30 of your real buyer prompts across ChatGPT, Perplexity, Gemini, and Claude, and map where you appear, where competitors appear instead, and which sources the engines cite to build those answers.
- Fix the sources — the engines cite third parties (comparison sites, Reddit, G2, expert posts) as much as your own site. We build and earn presence in the places that shape your category's answers.
- Structure your own content — schema, entity clarity, answer-ready pages, and the FAQ formats AI engines extract from.
- Track it — we monitor share of voice in AI answers over time, so this is a number you can watch move, not a promise.
IT'S ONE SYSTEM
AI visibility isn't a bolt-on. It's built on the rest.
The content and authority that win AI citations are the same assets that improve your SEO and make your paid landing pages more credible. That's why we run AEO inside a connected system, not as a standalone gimmick. Do it in isolation and you'll plateau; do it alongside SEO and web and it compounds.
See how our SaaS SEO feeds this →THE HONEST PART
The fastest way to see this work is on your own product.
AEO is where search is heading, and it's built on the same foundations we've run for years — years spent leading SEO inside a SaaS company, now pointed at the AI answers your buyers trust. We won't hand-wave: run the free audit and we'll show you, prompt by prompt, exactly where you stand in AI answers today, and what it would take to change it.
Common questions
What is AEO (Answer Engine Optimization)?
AEO is the practice of structuring your content, data, and reputation so AI answer engines like ChatGPT, Perplexity, and Gemini understand your product and cite it as a trusted answer when buyers ask for recommendations. It's closely related to GEO (Generative Engine Optimization) — the terms are used interchangeably, with AEO the more common term in 2026. The goal is being named in the AI-generated answer, not just ranking on a page of links.
What's the difference between AEO and GEO?
Very little in practice — both describe getting your brand surfaced in AI-generated answers, and the techniques that work for one work for the other. GEO grew out of academic research and enterprise marketing; AEO grew out of search marketing and is the more widely used term in 2026. We lead with "AEO" because it's clearer and more familiar to buyers, but we optimize for both.
Why does AEO matter for SaaS specifically?
Software buyers increasingly ask AI tools for shortlists, comparisons, and 'which tool should I try?' before they ever visit a vendor's site, so the buying decision starts to narrow inside the AI answer. If your product isn't cited there, you're excluded from consideration before the buyer reaches you — and you can't see that lost demand the way you'd see a drop in search traffic. For a SaaS company competing against better-funded incumbents, being present in AI answers is a rare place to win early.
How do you measure AI visibility?
We run a fixed set of real buyer prompts across ChatGPT, Perplexity, Gemini, and Claude on a recurring basis and track how often your brand is mentioned, how you compare to competitors (share of voice), and which sources the engines cite. That turns "are we visible in AI?" from a guess into a number you can watch move over time. Visibility can shift week to week, so ongoing tracking matters more than a one-time snapshot.
How fast can AEO produce results?
Faster than traditional SEO in some cases — newly published, well-structured pages can earn their first AI citations within days to a few weeks, though building durable share of voice across engines takes longer. Because the engines pull from third-party sources you don't control, part of the work is earning presence in those sources, which compounds over months. We set expectations against your specific category and competitors rather than promising a fixed timeline.
Find out if AI is recommending you — or your competitors.
Free audit across ChatGPT, Perplexity, Gemini, and Claude. Findings in two business days.